In preparation for Kerax’s first exhibition at Making Cosmetics 2015 I attended an ‘Exhibition Skills Masterclass’ by John Harrison MIEx CMRS, organised by the UKTI.
I was really impressed by the delivery style and knowledge of John; he clearly is very experienced in this area and gave the attendees lots of take away tools to put into practice.
The top 3 tips I learned:
- Identify your objective – why are you exhibiting? New product launches?
- Set SMART goals and targets – Identify what will be your ROI. Sales? Increase in brand awareness?
- Thoroughly work out your cost/budgets – keep the Financial Controller happy!
If you’re in the Personal Care/Pharmaceutical Industry please visit us on Stand 220 at the Making Cosmetics 2015 Exhibition, at the Ricoh Arena on the 24th/25th March. We’d love to hear your feedback. If you would like to make an appointment to talk to one of our Sales or Technical team please get in touch: firstname.lastname@example.org